About Zoud
Zoud is the UAE's national financial wellbeing platform — a free, unbiased, and independent initiative designed to help every resident make smarter financial decisions.
To empower UAE residents — regardless of income, background, or financial knowledge — with the tools, education, and support they need to take control of their financial lives. We believe financial wellbeing is a right, not a privilege.
We simplify complex financial concepts into plain language anyone can act on.
We don't sell products, earn commissions, or promote financial providers.
Supported by leading UAE government entities and social organisations.
2025 Highlights
In 2025, Zoud made a real impact through national programs and strategic partnerships across the UAE.
Individuals Empowered
Initiatives Delivered
Strategic Partners
AED 8.7M
Pledged to Be Saved
Our Partners
Emirates Foundation
Authority of Social Contribution – Ma'an
Abu Dhabi Social Support Authority
Abu Dhabi Pension Fund
Abu Dhabi School of Government
Abu Dhabi Housing Authority
Family Development Foundation
Department of Education & Knowledge